“Digital media and communication" is our speciality, and we have put together a broad spectrum of know-how with talents from every relevant field to ensure this.
  • Digital Strategy

    We cannot help but think strategically! Many of us have a background in strategic development and consulting, where we developed concepts for clients in a variety of sectors by reflecting on successful business models, realizing business objectives in a digital space, and producing content strategies – among many other things.

    • Market analysis
    • (Digital) business models
    • Channel strategies
    • Social media strategies
    • Content strategies
    • Success analysis
    • Multi-device strategies
  • Branding & Design

    Good branding casts a positive light on a company’s personality and visually communicates what it is all about. Our designers develop brand identities that reflect the entire spectrum of your values.

    For us, the core of your identity will provide the basis for the design in every project, across all media, so that you can reach your target audience with reliably consistent recognizable messages.

    • Brand development & branding
    • Corporate design (print, digital, TV, advertising) 
    • Style-guides
    • User-interface-design
    • User-experience-design
  • Responsive Websites & Online Shops

    We combine competent advice on the right online strategy with smooth project progress. Our years of experience with websites large and small, portals, blogs and online shops (TYPO3, Liferay, Wordpress, Drupal, Magento,..) in various sectors have prepared us to be able to offer you all these services as a single supplier – as a full-service agency. This guarantees close coordination between concept, design, and implementation and underscores what is really important to us: that digital products are straightforward and intuitive in their handling – and that you meet your communication and sales goals.

    We also ensure that your website is fully operable on mobile devices to make it as future-proof as possible. Ideally, this means that it could be used on devices that haven’t yet even been invented. Whether a “responsive design” or a mobile website – we are happy to advise you on the best multi-device-strategy to suit your needs.

    • Wireframes & prototyping
    • Information architecture
    • User experience
    • User-Interface-Design
    • Responsive & mobile websites
    • SEO
    • Standard-compliant, CMS-based implementation
    • Systems integration
  • User Experience & Software Ergonomics

    Digital platforms should be clear and easy to use, offering an optimal user experience no matter how complex the background processes are. To accomplish this requires both a structural perspective and a significant amount of information about the platform’s users. To achieve optimal usability and an attractive interface, we rely on ergonomics standards and state-of-the-art UX design methods such as detailed target group research, user-centred design, and professional usability tests.

    User Experience Design

    UX Design combines creative and scientific methods into a holistic, user-centred design process. With the increasing complexity of technical possibilities and digital services business models, the requirements for the design of human-machine interaction and ‘user interfaces are also changing.

    Irrespective of the variety of features and functionalities, however, there is one decisive factor. How do users experience and evaluate the application? User experience consists of many ‘experience dimensions’:

    user experience design

    UX designers at Fonda work with these dimensions and weigh them at an optimal ratio according to each application. The following questions are central to our work:

    • Does the website or application provide the user with a clear advantage or benefit (‘value proposition’)?
    • Can the user use the website or application simply and easily (‘usability’)?
    • Is the user’s experience pleasant and positive (‘satisfaction’)?

    ‘The Sweet Spot’ - Technology, Business, User

    User experience is not an end in itself. It lies in the ​​tension between technological possibilities, economic goals, and human needs. Successful digital services identify and leverage the overlap of these three aspects to find ‘the sweet spot’. UX Design, therefore, requires collaborative, multi-disciplinary collaboration instead of a silo mentality or a rock star design.

    Agile, Flexible Design Process

    Our design process is based on the diverse and up-to-date UX methods in user research, value proposition design, sketching, prototyping, testing, and evaluation. Depending on the project organization and environment, we choose an appropriate method mix. This allows us to work effectively and efficiently with (distributed) development teams and the agile software development processes of our customers.

    Software Ergonomics

    When designing and evaluating user interfaces, Fonda utilizes the standards laid out by EN ISO 9241 “Ergonomics of Human-System Interaction” and DIN EN ISO 14915 “Software Ergonomics for Multimedia User Interfaces”. Likewise, the requirements for accessibility and Web Accessibility, WCAG 2.0, are tailored to the needs of the application and the target group, which is particularly important for our clients in the public sector - such as the Austrian Parliament, e-government, or e-health applications.

    Mobile User Experience

    In 2014, the mobile use of websites overtook desktop usage and the gap is still widening. For years Fonda has been focusing on the mobile user experience for smartphones and tablets as a key success factor for digital products and websites in the design of websites and applications.

    Conversational Interfaces, Augmented Reality Apps

    New technologies, such as voice-based user interfaces or augmented reality apps, offer completely new user experience possibilities and challenges. Fonda is constantly analysing current UX trends, such as chatbots, to give our clients the best possible advice.

    Mobile UX Trends 2018

    • User Journey Simplification (Linear user flows, progressive disclosure)
    • In-App gestures combined with animations (Omission of a ‘home button’ in the iPhone X)
    • Content-Centred Experience (Reduction of irrelevant information and elements)
    • Full-Screen Experiences (High quality images)
    • Emotional Feedback (Animated Emojis)
    • The dominance of videos
    • Biometric authentication (Facial ID recognition)
    • Conversational Design (Chatbots)
    • Intensification of personalization and localization
    • Augmented Reality (New frameworks for easier development)
    • Cashless payments (Already a high priority in China)
    • Concept
    • Interaction design
    • User-Experience-Design (UX-design)
    • Interface design
    • Information architecture
    • Wireframes & prototyping 
    • Usability-testing
    • Uselab

     

     

  • Apps

    Always stay connected with your users – this is best achieved through impressive mobile applications. We create and develop native, hybrid or web-based apps for smartphones and tablets.

    Smart TV

    Smart TV is not only the future, it is the present. We develop concepts and designs for Smart TV apps that are easy to handle even for untrained users. And we implement them too of course: “Fonda Web quality” for “big screens”. While developing interfaces we try to keep in mind how traditional TV programs are watched. We think that anything that is substantially more complicated than switching channels or volume control is unnecessary, so we keep it simple.

    • Apps (smartphone, tablet, Smart TV) 
    • Multi-device-strategies 
  • Digital Marketing

    We create and design digital marketing campaigns – from scratch, stand-alone or interlocked with classic campaigns. To do this we always focus on how to efficiently address the user and take care of handling and performance measurement.

    • Campaign creation (display advertising, mobile marketing, social media,…)
    • Design and implementation of advertising material
    • Creation and implementation of landing-pages & promotional sites
    • Performance controlling
    • Media planning
    • SEO & SEM
    • Newsletter marketing
  • Social Media / Content Marketing

    You are only able to utilize the viral force of social networks if you have a strong channel and content strategy. We develop concepts tailored to your target audience that further the dialogue with your clients. With applications and campaigns that we develop and implement, we support the impact of your social media strategy.

    • Social media strategy
    • Campaign creation
    • Content strategy and development
    • Editing
    • Social customer service
  • Intranet & Extranet

    Intranets and extranets are important tools for your employees and partners. Therefore, we provide solutions that make work as pleasant and efficient as possible. We ensure that your new home base works with your company office by integrating it into your IT landscape smoothly. In doing so, your intranet or extranet is well prepared for future extensions. In addition to providing the concept and the implementation (based on, for example, Microsoft Sharepoint, Liferay or IBM Websphere), we can also assist in the introduction management of your new system.

    Are you interested? Learn more about our Intranet Services!

    • Intranet and extranet platforms
    • Knowledge management
    • Document administration
    • Collaboration
    • Social Intranet
    • Systems integration
    • Process management
    • Introduction management
  • Classic Advertising

    From campaign planning to creation and implementation to efficiency analysis – we do everything a classic campaign needs.

    • Campaign creation (TV, print, radio, outdoor ...)
    • Design and implementation of advertising material
    • Performance controlling
    • Media planning
  • Motion Design

    Sometimes pictures move more than a thousand words. Using animations, visualizations, videos and event-visuals we convey stories in an especially emotional way. The results can be used on TV, in film, advertising, at events, or online.

    Are you interested? Learn more about video production at Fonda.

    Examples can be found on YouTube.

    • Script and direction
    • Visualization
    • Animation concept
    • Compositing and Post-Production
    • TV-design & motion-style-Guides