Copywriting and Editing Your content agency for convincing content.
Communicating without words? Maybe in a romantic relationship. In business, you need texts that are convincing and convey the brand message.
Great Copywriting for all Media
We think in words, we dream in words, and we are persuaded by the right words. But the question of what is “right” cannot be answered in general terms. It depends on what you want to achieve with a text and what medium it is designed for. A striking example: an article for an annual report must sound completely different from a social media post. Speaking the right language in all communication media strengthens the brand.
Effectively Addressing the Target Group
The target group also plays a major role: their educational background, their desires – and their fears. Our copywriters take all this and more: they find the end customers at the right point along the essential use cases and guide them through the entire content journey in logical steps.
Our copywriters create clarity and bring information precisely to the point while keeping the customers’ attention consistently high through the right dose of tension. By structuring their texts in a media-appropriate way, our experienced copywriters ensure that particularly important information is guaranteed to be clearly conveyed.
SEO-optimized Texts for top Findability
Good texts are not only a question of good style. How a text is structured and formulated determines whether a website is found by search engines or not. Our copywriters work closely with our SEO experts and use SEO keywords wherever they help to improve the findability of your digital offerings.
Texts from Professionals are Preferable
All our copywriters have many years of writing experience – in agencies, in the media and as teachers. Thanks to their expertise, they can not only write texts better, but also faster than an inexperienced copywriter. If you do a full cost calculation, you can say with certainty that texts written by professionals are usually cheaper than those written by untrained internal staff.
Overview of our Offer
- SEO-optimized texts for websites and microsites, for apps and social media
- Texts for annual reports, brochures, flyers, leaflets, catalogues
- Advertorials and press releases
- UX writing for all control elements in digital media
- Corporate wording guides
- Writing training (group and individual coaching)
Launch with Effortless Editing
Our content management systems (CMS) are configured in such a way that our customers can work well with them on a daily basis and easily keep their websites up-to-date. However, there is a lot more involved when starting a new website: expressed in numbers, it is possible that several hundred new pages with a wide variety of modules and design elements have to be entered. This can place an undue burden on internal resources as the daily work routine must still be done.
Our reliable editors will gladly and reliably take care of this editing and entering of information. Both our in-house and external staff have a great deal of experience in working with all the CMSs that we use, and flawlessly enter texts, images, videos and links, as well as all technical content such as SEO tags and meta descriptions. On request, we organize experienced proof-readers before a launch so that every typo in the text is corrected.
Five Steps to the Perfect Text
We find Pictures with Impact
A picture says more than a thousand words. Provided you find the right one. With the power of a picture, you can convey moods and send messages. With the wrong one, you surrender this opportunity. According to a picture concept agreed with our customers, our photo editors look for subjects with impact. Naturally, we clarify all rights of use for images, pictures and graphics in good time.#
We turn a Good Picture into a Perfect Picture
The right image details are important, especially for responsive websites. Otherwise, due to the automatic scaling, essential parts of the image may be cut off. Of course, our picture editors won’t let anything like that happen. And they also take care of the image quality: using all the tools offered by modern image editing programs, they turn good pictures into perfect pictures.