The conversion-optimized website of WHU – Business School of Management
Full digital service for educational institutions Your digital agency for universities, colleges, and educational institutions
Websites, apps, AI, accessibility—we design digital experiences that inspire and connect people. Put your trust in the agency that successfully supports leading universities and colleges in the DACH region.
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Our services for educational institutions
As a leading digital agency for the education sector, we offer a wide range of digital services tailored to the specific requirements of universities, colleges, and educational institutions:
- Digital Strategy: Individual strategies for successfully positioning your educational institution
- Website relaunch & support: Concept, design, technical implementation, and ongoing support for modern, accessible, and user-centered websites
- Smartphone apps for students: concept, design, technical implementation
- Digital campaigns & online marketing: Targeted campaigns to attract new students and increase your reach
AI integration - AI integration: Use of artificial intelligence to optimize user experiences and internal processes.
- Accessibility: Implementation and regular monitoring in accordance with EN 301 549 V3.2.1 (includes WCAG 2.2 AA) standards for inclusive websites
- SEO & content strategy: Sustainable search engine optimization for improved findability. SEO-oriented content modeling and content creation
- Technical implementation and maintenance: Robust, flexible, and scalable solutions independent of the CMS
“Every university has its own identity and individual requirements. Our goal is to implement these perfectly from a user perspective.”
Alexander Reiberger.
Managing Director, Concept
What makes a good digital presence for a university?
We know from experience what elements make up a successful digital presence for universities:
- Target group communication: Precise communication with prospective students, students, researchers, applicants, etc.
- Use-case-oriented information architecture: structuring content according to specific user scenarios and needs—rather than primarily according to organizational structure.
- Conversion orientation: Take users by the hand and guide them as concisely as possible to the respective conversion (to the application, to registration for the open house, etc.).
- Attractively presented content / content strategy: High-quality content and relevant content for the respective target group
- Media-friendly texting/content: Target group-oriented and appealing content
- Conveying the attitude towards life: Authentic representation of what studying at the university “feels like”
- Case-closing online forms: User-friendly digital processes.
- Digital touchpoints that are as consistent as possible: despite established structures, coordinated digital platforms (e.g., main website, institute websites, smartphone app for students) whose diversity does not overwhelm users
Excerpt from a renowned educational institution
How do we optimize your website?
Our proven optimization strategies include:
- Overall view from the user’s perspective: Focus on optimal user experience and user needs
- User research: Incorporating real user feedback for continuous optimization
- Conversion-oriented user journeys: Targeted user guidance to increase conversions
- SEO support for relaunches and further developments: Sustainable optimization for maximum visibility
- Continuous accessibility monitoring: Regular review and adjustment in accordance with current standards
- Careful monitoring and tracking: Precise analyses and ongoing optimizations based on user behavior
- Balance between consistency and flexibility: Uniform appearance with simultaneous adaptability (e.g., consistent institutional websites with scope for individual requirements)
- Easy-to-use backend: Intuitive, clearly structured editorial interfaces.
- Central content management: Efficient control and maintenance of website content.
- Modular design/modular system: Flexibly deployable website modules
- Future-proof, expandable technical architecture: Scalable CMS systems for long-term use. We prefer to work with TYPO3, Craft, IBEXA, and WordPress.
Relaunch vs. optimization
Not every university website needs a complete overhaul. Sometimes targeted further development is sufficient, while other times a relaunch is the better option. We work with you to analyze which approach is right for you—strategically, technically, and in terms of content.
A relaunch is particularly recommended if:
- the existing website is technically outdated,
structural or content weaknesses impair the user experience, - a new strategic focus, a brand relaunch, or a repositioning of the university is pending,
- accessibility, SEO, or mobile optimization lag far behind current standards.
Optimization, on the other hand, can be ideal if:
- the technical basis is solid,
- selective improvements (e.g., in UX, content, or performance) are sufficient,
- budget or resources are limited, and targeted measures promise great benefits.
No matter which path you choose, we will be there to support you every step of the way. And if you already have a website, we will take it over seamlessly and ensure a smooth transition, both technically and organizationally.
Contact
Andreas Höfert.
UX-Design, Project Management
