Billboard der Universität Wien
Cross-media for Cutting-edge Research
University of Vienna

Passion, Curiosity and Perseverance – since 1365

The University of Vienna is one of the oldest and largest universities in Europe. It was founded in 1365. Around 7,400 scholars work in a network of 20 faculties and centres on new solutions for a better future.

Discovering new things and questioning existing ones with passion, curiosity and perseverance – that’s what drives people in cutting-edge research. It was necessary to find a claim for this spirit and to create a multi-part campaign that would run on all of the university’s communication channels for a year.

Ein Social Media Post mit dem Uni Wien Slogan:

In order to present the excellence of research at the University of Vienna, top scientific achievements are presented in a striking manner – and linked to detailed background information (via QR code or links)

Strong Claim, Strong Storytelling, Optimal Media Mix

Together with a team from the University of Vienna, we fine-tuned a claim and visual concept. The challenge: the claim had to stand on its own, but at the same time serve as a bracket for the following sub-campaign content on top-level research at the University of Vienna. The result is impressive – both on online and offline channels: under the motto “Tirelessly curious. Since 1365”, the campaign gets to the heart of the drive for cutting-edge research in an optimal media mix.

 

  • Claim Development
  • Creation of 4-part campaign
  • Social media posts and online advertising material in different formats and media variants (image, video)
  • Video Ads (YouTube Bumper Ads)
  • Billboards and terminals (video) display at the main university and selected locations
  • Video concept and production to present a research team
Billboard der Universität Wien

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