As a stock market-oriented property developer with a portfolio of 51,000 apartments in Austria and Germany, the BUWOG Group is a major full-service provider on the residential real estate market.
The Group’s main websites buwog.com, buwog.at, buwog.de und buwog-immobilientreuhand.de reflect the various business areas of the real estate group. All four were relaunched as part of the project, with us responsible for strategic concept, UX design, UI design, SEO concept and front-end development.
The focus of the project was a user:inside oriented conception of the real estate search for purchase and rental properties as well as an SEO concept adapted to Germany and Austria respectively. In addition, a modular design system was developed from which all four existing websites and future ones can draw. The following are some of the key success factors of the project: