Who doesn’t know them: the RED NOSES Clown Doctors? With their humour they make people in difficult situations laugh and help them deal with their fear and pain and overcome illnesses.
The RED NOSES cannot do their work without donations of money and time. The main objective when developing the new website was therefore to make online fundraising conversion-optimized and to invite people, companies, and schools to participate in a striking way.
In addition, the new website was to provide comprehensive information about the activities of the RED NOSES, and the design was to reflect the cheerfulness that the RED NOSES spread.
However, the project also presented us with the following challenges: the website had to work simultaneously for 10 other country organizations around the world and in an international version, and be able to be adapted as flexibly as possible to specific requirements (in terms of structure, language, fonts…).
What was especially important for a donation organization was that further development across all country websites had to be particularly cost-efficient. For example, modules that are developed for country A should also be available for country B.
Simple, generous forms invite people to donate on the new website. The form teasers can be easily integrated on all pages and can therefore be used flexibly. With success: the volume of online donations increased significantly in the first year.
“Now we have a website that reflects our impact, our zest for life and our creativity.”