Multichannel digital campaign

MyElectric is an established, fast-growing energy sales company in the electricity and gas sectors. As a subsidiary of Salzburg AG with locations in Vienna and Salzburg, it has been supplying numerous private and business customers throughout Austria with energy for over 18 years.

The aim of the sales-oriented advertising campaign is to acquire new electricity customers with a focus on the private customer segment. Several slogans and subjects were developed for this purpose, which are primarily played out as social ads (Facebook, Instagram, LinkedIn). A Google Search Ads campaign was set up in parallel. Particular attention was paid to agile creation that reacts quickly to data from continuous performance measurement, as well as to the constant optimization of advertising media, channel distribution and the volume of media used in each case. In addition, the landing page embedded on the company website was optimized in terms of conversion.