A campaign for critical journalism.

KOBUK! is a media watch blog that exposes fake news, clickbait, and errors in the Austrian media landscape. To ensure that this task—which is essential for our democracy—remains secure in the future, KOBUK relies on supporters. FONDA helped with a customized awareness and crowdfunding campaign.

The starting point: a deep dive into the world of potential supporters. What concerns do they have, what are their wishes regarding independent media? This resulted in messages that made Kobuk’s mission tangible – clear, precise, and emotional.

These messages were given a face: a series of subjects with their own visual style ensured recognition and conveyed the energy of the campaign.

What made it special: instead of expensive advertisements, KOBUK consistently relied on its own channels. Through social media and the reach of multipliers, the message was intended to directly reach those who were most moved by it.

The result was not a classic fundraising campaign, but a community-driven momentum with a clear mission: to work together to enable an independent voice for critical journalism.