The aim of the City of Vienna’s Mobility Agency („Mobilitätsagentur“) and its two subsidiaries is to further establish biking and walking as modern forms of mobility in the city:
Fahrrad Wien (Bicycle Vienna): „Setzt Freude in Gang“ („Gets joy in gear“)
Wien zu Fuss (Vienna on foot): „Alle Wege. Alle Sinne.“ („All paths. All senses“)
“Fahrrad Wien” wants to reinforce the status of the means of transport “bicycle” in the population as a whole, make it a socially accepted vehicle: Biking is not just to bring joie de vivre, but should become the obvious choice for everyday mobility.
“Wien zu Fuss”, founded one year later, wants to find new ways to make walking in Vienna even more attractive and safe. The wide range of proposals is not just aimed at leisure walkers but also at people who would like to use their feet to get them to where they need to go every day.
The communication objectives of the two initiatives should be supported by lively websites. The site should provide a service for bikers and pedestrians and also be a platform for a vibrant exchange on innovations and new offers. The websites should be extensive but also very clear and easy to use, so that one can also get quick information on the go. Of course, such a site has to work flawlessly on mobile devices. Because who carries his laptop around when he’s biking or walking?
Two full-responsive sites were developed as central communication platforms of the Mobilitätsagentur. One of the main pillars is a blog, inviting to discussion. Route planners, event calendars, a calendar for city walks and an overview of duties and rules offer a service that make biking and walking in the city more enjoyable. With contact and suggestion forms, a newsletter and easy-to-use sharing functions for social media channels, interaction is made simple.
In target-oriented wokshops with the bicycle representative Martin Blum and the pedestrian representative Petra Jens as well as the expert on accessibility Maria Grundner, we developed the content and the interaction concept. To illustrate the development process we used different methods, “user stories” and “card sorting”.
The design of the two websites was made full responsive, so that it works flawlessly on all smart devices. This is especially important for bikers and pedestrians, who want to use the services on the go (of course we don’t recommend that bikers use the website while riding their bike!)
The websites were designed in such a way that their own identity emerges, but that it is clear that they are related. So mutual linking is possible without a click shock, that is, without tarnishing the user experience.
The websites were implemented using the open source system Wordpress, because that way blog entries and service pages can be easily administered by the editors. A comment function, a route planner for bicycle lanes, an FAQ module, an event calendar and an automatically updated weather module were integrated.
To create a better content link between fahrradwien.at and wienzufuss.at, cross-posting of blog articles is possible. So when an author writes an article on “Fahrrad Wien” that is also relevant to “Wien zu Fuss”, he can easily post it on both sites.
With the two websites there finally are central information platforms for bikers and pedestrians.
Use of the information provided: In 2013, fahrradwien.at alone had more than 100 000 unique users, who actively take part in discussions on the blog.
The two websites contribute greatly to changing the traffic landscape: Today there are a lot more people riding bikes.