For over 30 years, Lattella has been the Number One Austrian whey brand and it made Austria a nation of whey drinkers.
The 360° campaign realized together with the Vienna-based agency MediaCom consists of the website www.lattella.at, an e-mail newsletter as well content marketing activities on Lattella’s Facebook page.
The redesign of the website was implemented on the basis of TYPO3. The clear coloring and the witty image concept convey a joy of life and supports the claim “Pfeif drauf! Lass die Sonne…” (Don’t worry! Let the sun in…”). The new content, such as the Lattella cocktail recipes provide an attractive added value for the users. A particular focus lay on the website’s search engine optimization (SEO).