In July 2016, a uniform fare system for public transport in Vienna, Lower Austria and Burgenland came into effect: A simple distance fare replaces the former zones in the Verkehrsverbund Ost-Region.
In the course of the project, we created a new brand positioning and corporate design, including a new logo. Additionally, a broad information campaign for the new fare system, with a focus on print, outdoor and online advertising, was conceived and implemented. The redesign of the website, based on TYPO3, including a route planner and a clever cost calculator widget, was also an important part of the complete relaunch.
Thomas Bohrn, MBA, one of two managing directors at VOR explained: "Fonda has created an unobtrusive, market communication concept, both offline and online, for the new simplicity at VOR and the fairness of the current fare system. This will greatly help us to appropriately communicate these changes and to convince our passengers of the many benefits of the new VOR along their customer journey.”