A campaign was created to reach both private individuals and companies on the topic of gas as a renewable energy. Those with interests in construction and renovation were determined as the target group. The focus was on the messages: "Gas is the cheapest form of heating" and "Gas is environmentally friendly and sustainable".
To conduct the campaign, Fonda cooperated with Günther Nussbaum, a well-known and popular construction and renovation expert in Austria. A TV advertisement and an online raffle were held around the ATV program "Pfusch am Bau", which shows gas as a cheap form of heating and highlights the environmental friendliness and sustainability of (green) gas. The viewers were redirected from the TV spot to a competition landing page, where they had to answer the questions that Günther Nussbaum had asked in the TV ad "antaerte". There was a construction consultation with Günther Nussbaum and building subsidies worth €500.
The campaign was also supported by pre-roll ads on atv.at, a Facebook page, and carefully "tagged" social media ads.