Switch supplies private and commercial customers in Germany and Austria with electricity and gas. The company is not only among the most cost effective, but also one of the most reliable providers and was voted Austria's best energy supplier in 2015 and 2016.
As a first step, the website for the Austrian market was completely redesigned. To present the energy supplier as the friendly and personal company that it is, 'Switchy' - a little birdie - has come to life. "We have a bird and love it" the managing director, Christoph Schmidt, said of the new mascot. The little bird accompanies users through offers and the registration process and is illustrated cooking, showering, in the living room, and at work.
As part of the relaunch of the Austrian website, a new conversion-optimized UX concept for registration was developed. New customers should be able to intuitively, easily and quickly carry out the registration process, as well as change electricity and gas providers - despite the complex processes in the background that such a registration involves and in spite of the numerous data necessary for the conclusion of new contracts.