The customer portal of the legal services provider “D.A.S. Rechtsschutz AG” was subjected to a comprehensive visual and content relaunch.
The website convinces with a clear and well laid-out design. The preparation of the website was based on the actual needs of users and offers a clear presentation of products. Many new features, such as online premium calculation and online financial statements, have been implemented.
In terms of content, new approaches were taken and the number of hits increased by optimally deployed content marketing. The section "All about law" provides information on legal issues including example cases. The legal articles are each accompanied by and connected to the corresponding services and products of D.A.S.. All articles are user-oriented and easy to understand and at the same time optimized for search engines, leading to an improvement in the conversion rate.
The technical implementation was based on the editorial system Kentico together with the software company CSS.