The operations of the OeKB Group provide essential and relevant services for the Austrian export industry and the capital market, provide services for the energy market, and are part of Austrian development finance. All activities of the group have a clear economic benefit, strengthen Austria’s position, and support Austria's economy in global competition. The subsidiaries and shareholdings of OeKB include the Austrian Export Fund, Acredia Versicherung AG, Österreichische Entwicklungsbank AG (OeEB), OeKB CSD GmbH, and CCP Austria Settlement Agent for Exchange Transactions GmbH.
The holistic communication concept was: to help business grow
In cooperation with a team of representatives of several business units and disciplines, a new communication concept was developed that describes the overall orientation of OeKB Group's external communication. The concept includes a clear communication strategy, including a new communicative structure of the business units, and provides concrete guidelines for action in the various communication channels of the group. The new claim: "OeKB - so that the economy can grow," transports the brand values of the Austrian Control Bank.
The Website: Emotional, well-arranged, informative, clear
FONDA worked on the future-proof information architecture for the OeKB website in close cooperation with the communications department, the IT department and the OeKB Group's specialist departments. The declared aim of the relaunch was a complete reorientation of the structure and presentation of the products and services of the OeKB Group – not reflecting the internal organizational but the customer’s perspective. FONDA also supported the complete rebuilding of the contents of the website: the raw content delivered by 30 experts from the OeKB were converted by FONDA copywriters into professional, search engine optimized and easy to understand texts in German and in English. At the same time, more than 130 new photos and around 80 new infographics were created under the direction of FONDA to help illustrate the products and service world of the OeKB and to emotionalize the website user’s experience with an impressive look. Despite the wealth of information provided, FONDA focused on clarity by providing a simple, strong and independent web design for the OeKB website.
All disciplines in the course of the project were geared to SEO (Search Engine Optimization) by FONDA and the website is also continually optimized for search engines after the launch. Subsequently, Fonda gradually conducted the relaunch of all OeKB’s corporate websites such as the website of the Austrian Development Bank, with the group page as the starting point.
The complete project team was comprised of 50 people, including 12 FONDA employees. The technical implementation was based on the CMS platform Magnolia in close cooperation with the IT department of OeKB and the IT service provider RISE.