FONDA: Video

Video Diversity

Explanation Videos, Tutorials

Explanation Videos, Tutorials

With the use of short videos, complex products, services and topics are more easily understood than with the use of text and images alone
Interactive Videos

Interactive Videos

Videos have become the norm on the web. Around 100,000 videos are viewed on YouTube every second. The next step are interactive videos or those supporting interactions, such as the filling in of online forms.
Website Intros /
Image Clips

Website Intros /
Image Clips

More and more websites use full screen videos on their start page. This ensures strong image communication. What is important is their implementation, especially load times and their display on various smart devices (responsive web design).
Animated Videos

Animated Videos

Abstract and complex messages can often be conveyed more effectively (and cost-effectively) using animated graphics and illustrations than real images.
Ads

Ads

In general, we create commercials in such a way that they work on television as well as – maybe in excerpts – as pre-roll and display ads.
Corporate Videos

Corporate Videos

Nothing conveys images better than a video. A good corporate video does not just communicate a company’s character, it also shapes it.
Videos for Internal Communication

Videos for Internal Communication

Videos are ideally suited to convey messages, news or guidelines within an organization. Because how many people actually read internal messages on an intranet?
Viral Videos

Viral Videos

Viral videos are produced for independent, mass dissemination on social media. There is no set formula to achieve this. Crucial factors are authenticity and originality.
And Much More
And Much More
- Branded Entertainment
- Corporate TV
- Product Videos
- Event Videos
- ...

Need a video?
We can help.

Step by step

- Embed the video in a communication strategy or campaign
- Videos rarely stand alone. They are part of an overall communication strategy or campaign. The content and design interaction between a video and other campaign elements needs to be carefully designed.
- Create an intelligent, far reaching story
- 100 hours of video are uploaded to YouTube every minute. They have become a powerful, if not overused, communications tool. It is therefore crucial to present a compelling story.
- Using images, movement, language and audio correctly
- A story’s success depends on the goal, target group and media channels used. This can be a complex process that requires a broad range of expertise. Videos seen over smartphones, for example, follow a completely different set of rules than those produced for TV.
- Quality and Technology decide on how successful the video will be
- HDV, 4K or Full HD? mp4 or mov? Which Codec? The balance between good quality and file size is essential. Because even the best video is useless if it cannot be quickly viewed on a smartphone.
- Reaching the audience
- It is not enough to simply publish the video after completion. Careful media planning or social media marketing, online PR, recommendation marketing – all of these ensure that the desired range in the relevant target group is reached.

Interactive Videos

Registration processes and forms can be complicated and tedious on the web. This leads to cancelations and therefore to lower conversion. An explanatory video can greatly simplify the filling in of an online form and it might even be fun.

In this example a presenter helps with the registration for Bank Austria SmartBanking.

What we can do for you

Idea / basic concept
Integration into overall campaign
Script development / text
Storyboard
Overall project planning
etc.

Anna Watson

Head of Creation

Design concept
Animation concept
Visualization
2D / 3D Animation
etc.

Hans Auer

Head of Motion Design

Production management
Casting and location scouting
Direction
Camera
Editing and compositing
Post production
Sound recording
etc.

Josef Bacher

Production & Development

(Social Media) seeding
Media planning
Campaign planning
Video marketing
Monitoring and analytics
etc.

Alexandra Haid

Distribution & Marketing

The cooperation with FONDA was highly professional and uncomplicated. The new VOR ticket rate system was explained in just 90 seconds in an easy-to understand and simple way. We are very satisfied with the result and would recommend the FONDA team to anyone.

Brigitte Rieser

Head of Marketing
VOR - Der Verkehrsverbund